You don't have to be a celebrity to get all the perks!

• 1 Rewards point for every $1 you spend at sbe venues*
• $150 Rewards card as our 'Thank You' when 1,500 Rewards points are achieved**
• PREFERRED reservations
• Rewards on special events and catering services
• Exclusive offers, unique packages and event invitations
• Bonus point promotions and referral discounts

Spend $20,000 annually (across the sbe collection) and be entitled to:

• Personal Gold Card
• 15% bonus Rewards points for every dollar spent at sbe venues
• All the perks and benefits of the FRIENDS Tier
• Hotel upgrades (upon availability)
• 20% discount at CIEL Spa at the SLS Hotel at Beverly Hills
• Complimentary in-room water at sbe hotels
• Exclusive dinner packages, promotions and tasting events
• Line passes at sbe nightlife venues
• Special Birthday treats

Spend $50,000 annually (across the sbe collection) and be entitled to:

• Personal Black Card
• 30% bonus Rewards points for every dollar spent at sbe venues
• All the perks and benefits of the FRIENDS & BF Tiers
• Personal VIP concierge service
• Global travel assistance
• Dedicated reservations line
• Priority seating at sbe restaurants
• Early check-in and check-out (upon availability)
• Complimentary internet access at sbe hotels